For JHOMEA, this result represents not only the market's response to the development, but also the validation of a strategy that seeks to bring architecture, design, location, amenities and the quality of shared spaces together from the earliest stages of development.
The concept behind Valley Place was developed with particular attention to the everyday experience of its future residents, seeking to reconcile proximity to the city with outdoor space, leisure, physical activity and community life. The areas planned for the development include a swimming pool, gym, padel court and generous landscaped outdoor spaces, all part of a residential concept designed to offer a fuller urban life.
“It is the result of a team working in tune”
For José Afonso, CEO of JHOMEA, reaching this level of sales is a significant milestone in the development's journey and shows how much the coordinated work between the different areas involved matters.
“Reaching 75% of sales in just five months shows that, when there is real alignment between the project, operations and sales teams, we can create a product the market recognises and values.”
“I want to highlight the tireless work of the whole team over these months. A real estate project is the result of many areas and many people working towards the same goal. Architecture, development, operations and sales have to be aligned from the start so that what we envisage becomes a coherent product.”
A strategy for the projects ahead
Valley Place also embodies a line of development that JHOMEA intends to keep deepening in its future projects, giving growing importance not only to the housing itself but to the experience the project as a whole provides.
“We want to keep investing in design, in amenities and in good locations, but above all to develop places where people feel well and free. Spaces that make it possible to combine urban life with a healthy, active, family side. Housing should not be thought about only from each apartment's front door inwards; the whole experience of living in the development matters,” adds José Afonso.
With 75% of sales completed and construction due to begin shortly, Valley Place now enters a new phase, moving progressively from design and sales into making the project real.
For JHOMEA, this moment is at once a commercial milestone and the start of one of the development's most important stages: turning the concept presented to the market and to the future residents of Valley Place into reality.
